MAKING SENSE OF BUSINESS, TOGETHER

We help businesses reconnect with their purpose, people, and processes, so strategy flows, communication works, and complexity feels less heavy.

We believe in authentic human experience determining sustainable, valuable solutions.

Our minds, as humans, have billions of thoughts, ideas, and perceptions, yet our brain, as well as our business, needs structure, logical patterns that we understand and use to navigate through everyday’s bilions of decisions we have to make. Sometimes is overwhelming, and some times is biased, especially in business.

And that’s where we come into the picture: we are here to funnel the perceptions and the ideas and transform them into a structured solution that connects the dots of a company’s ecosystem.

With over 20 years of experience, we are a network of talented creative professionals across more than 10 disciplines, working with medium, large companies and start-ups across Brand & Marketing strategy, Transformation & Innovation. We are passionate changemakers, crafting bold and meaningful ideas that create real impact for you, your customers, and the world we share.

Services

As strategic business partners, we craft human-centric strategies that take into consideration customers’ needs, speak with authenticity and integrity, and help brands create a better future.

Discover

Understand the human that uses your product or services

Market evaluation

Kickoff Workshop
Market evaluation
Competitor analysis
Meet and presentation

Service audit

Mistery shopping
Service / products portfolio audit
Comm materials audit
Organizational culture assessment
Meet & presentation

Brand Audit

Survey Setup Workshop
Survey & interviews rollout
Brand audit meet and presentation

Envision

Connect the dots: human needs, business opportunities and market context

Strategy Design Workshop

Market focus & priorities
Consumer segment definition
Problem framing

Marketing Strategy

Mapping service portfolio, pricing & distribution channels
SWOT analysis
Service positioning vs. competitors
Meeting and presentation

Brand Strategy

Customer persona definition
Brand personality & positioning strategy
Meet & presentation

Employer Branding Strategy

Employer persona definition
Employer Brand positioning strategy
Meet & presentation

Define

Craft the path towards the common objectives. Establish KPIs towards succes

Visual Strategy

Brand design: Brand manual & Visual Strategy
Meet and presentation

Communication Strategy

Design Thinking Workshop (Divergent/Convergent Methodology)
2 years communication strategy
Meet & presentation

Internal Communication Strategy

Organisational transformation
Digitalisation
Rebranding
Meet & presentation

Communication Procces Design

Reshape and reimagine your business processes to bring new and improved products and services to life. Introduce standardized working methods for communication fluidity

Continue

Never stop improving; never stop evolving. Generate new ideas, better ways to deliver

Annual Brand Audit

Setup brand KPIs (based on brand positioning and brand attributes
Survey & interviews
Annual brand performance evaluation

Organisational Health-Check

Setup internal comm KPIs (based on brand positioning and HR Strategy)
Survey & interviews
Annual OHC performance evaluation

Market Health Check

Setup market KPIs (SOM, Value etc)
Annual performance evaluation

Trends & Education

Annual trends: market, customers, human behaviour
Innovation and tech trends
Visual strategy workshop
Roles and responsibilities in communications
Brand archetypes

Our Experience

Our Core Team

Noian is organised around its Core Team and a comprehensive community of former executives and senior consultants with huge experience in initiating and leading change.

Our network comes together to work with clients to understand challenges, reimagine data and trends, and shape future vision. We believe every little thing has the potential to unravel and inspire new opportunities.

BRAND STRATEGIST

Ruxandra Burada

CHANGE CONSULTANT

Adriana Cristian

PRODUCT STRATEGIST

Anca Moldovan

SENIOR DESIGNER & ARCHITECT

Roland Kunst

WEB WIZZARD

Gabor Balog

UpComing events